Bret’s conglomerate Michaels Entertainment Group Inc. Bret's Blend Trop-A-Rocka Diet Snapple Tea became an instant hit with the public and has remains one of Snapple's bestselling flavors to date. To date Bret is the only Celebrity Apprentice winner to launch a product from the show to the public.

Bret has produced and stared in record-breaking hit TV shows, (Rock of Love with Bret Michaels, Life as I know it with Bret Michaels and Travel Channel’s Bret Michaels Rock My RV ), is a Celebrity Apprentice winner and was voted NBC Apprentice fan favorite. Having had a career that has spanned over 30 years he has built his brand piece by piece and retaining ownership and control of his own personal brand has solidified Bret as a successful entrepreneur and in the words of former Viacom CEO Judy McGrath made him a 'cultural touchdown'.

Global Entrepreneur, Philanthropist and Humanitarian of the Year, Bret Michaels, has over 100 million records, digital and streams sold worldwide, is a reality TV superstar with some of the highest rated reality shows in history as well as a lifelong type 1 diabetic.

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